More SKUs. More Schemes. More Sales people.
Flat Sales.
The issue isn't effort. Your team is putting in the hours. The problem is that the effort doesn't flow to where it creates returns. Wrong outlets get the most visits. New channels get the most margin. The point of sale does the least work. Market Access 2.0 rebuilds the sales structure so the effort flows right and the numbers follow.
A sales engine that runs without you pushing it.
- Designed for consumer businesses with annual revenue > ₹50Cr / $5 Mn
- Built for brands with traction but seeking strategic clarity to scale
- Ideal for teams planning significant marketing investments, needing a clear roadmap to guide execution and maximise impact
- Typical Engagement: 6 to 8 weeks
A channel-by-channel, geography-by-geography view of where your brand's real opportunity lies, and where you're currently over- or under-indexed.
A structured classification of your retail universe by tier, channel, and potential. So your sales force has a clear mandate on where to spend time and how.
A redesigned sales structure and call frequency plan built around outlet potential, not historical habit. Who calls where, how often, and what they do when they get there.
A repeatable execution playbook for your field team: shelf standards, PoS guidelines, retailer conversation scripts, and the review rhythms that keep execution honest.
A live view of sales health beyond primary numbers. Secondary sell-through, outlet productivity, strike rate, and PoS compliance: the metrics that tell you what's actually happening in the market.
For businesses where sales productivity has hit its ceiling.
The sales team visits the same outlets every cycle. Distribution looks wide on paper but is shallow in practice. Most of the volume comes from a handful of accounts that already know the brand.
New channels like MT, QCom, and eCom are demanding higher margins and still not driving volume. The trade supports competitors more, stocks them better, and behaves as if doing you a favour.
At the point of sale, there's nothing pulling the shopper toward your brand. No visibility. No conversion unless you offer a price discount.
And when management asks what's wrong, the answer is always the same: we don't have enough people.
You don't need more people. You need the people you have in the right outlets, doing the right things. That's what Market Access 2.0 builds.
A five-step rebuild. Grounded in ground reality.
The GAMeS Accelerator is structured into three focused phases, so we move from insight to execution with clarity and agility.
Market Mapping
We start by understanding actual potential, not theoretical coverage. Which geographies, which channels, which outlet types represent real opportunity for your brand. Every decision about where to deploy the sales force flows from this.
"You stop competing on schemes. The sales team knows exactly who to win with and why. Effort flows to high-value outlets. Productivity rises. Margins improve."
If the sales team is working hard and the numbers aren't following, let's talk.
Every Market Access 2.0 engagement begins with a short scoping conversation. We'll tell you straight whether a structural rebuild is what's needed, or whether the problem sits somewhere else.
other services
Brand
Cornerstones™
When the brand needs to pull demand before the sales system can push it.
Workshops
When you need the sales leadership team aligned quickly, before a full engagement.
