Vitral Brand Workshops
Practical, Hands-on Sessions for Brand Clarity and GTM Direction.
Brand Cornerstones
Our flagship workshop is designed basis extended consumer research and marketing models to set the guardrails for your Brand Building journey.
Precision Positioning
A sharp, high-intensity workshop designed to help leadership teams align on what the brand stands for and how it should win. We guide structured, consequence-driven discussions to turn ambiguity into clear, actionable brand decisions.
- Define your Brand Purpose
- Frame your Target Audience
- Segment the category for focus
- Articulate your Brand Personality
- Build a practical Messaging Framework
The result is a customised Brand Positioning handbook your team can use to guide decisions across marketing, design, and execution.
Evaluating direct and indirect competition, to define the competition landscape
Identify the Brand’s potential scope of play in the immediate and extended time frame
Consumers immersions to understand their motivations and attitudes towards the brand
Market and trade visits to get a first hand account of the on-ground business realities
Development
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We work with consumers, trade partners and you as brand leaders to co-create the ideal Brand strategy and set short & long term objectives that will deliver the business a competitive advantage.
Go-To-Market Strategy
This the execution manual for the brand in the market across channels and in marketing across channels.
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BEST SUITED FOR
- Pre-launch or early stage businesses seeking to sharpen business ideas
- Founders aiming to frame leadership vision and align internal teams
- Teams needing expert decision facilitation for clarity and execution
- Duration: 1 Week Preparation & Full Day workshop with decision makers
Designed for FMCG businesses with annual revenue > ₹100 crore / $10Mn.
Built for brands that have traction, but now need structure to scale
Ideal if you’re looking for cross functional clarity, not just marketing strategy and plan
Duration: 4 to 6 months
Not sure whERE TO START?
Let's scope the right intervention for your business. Whether it's market expansion, brand positioning, or consumer insight, we'll help you chart the right next step. Get in touch with us.
