ABOUT VITRAL BRAND EXPERTISE
Global FMCG experience.
Built for Indian growth businesses.
VBE was founded on one conviction: strategy is easy, execution is rare. Mostconsumer businesses have no shortage of plans. What they lack is the ability toconvert those plans into decisions that stick and actions that build on eachother. That is the gap VBE exists to close.
At Our Core
WE’RE GROWTH CATALYSTS TO EMERGING FMCG BUSINESSES.
We simplify and systemise Brand Building to ensure Emerging Businesses build Super Brands that are empowered to challenge and win against even their largest competitors, without splurging money on advertising.
Founder & Lead Consultant
Sharan is an award-winning marketer with over 17 years’ experience in the global FMCG industry. He has worked in sales, innovation and brand-building with P&L responsibilities across multiple categories and geographies.
Cadbury, Tang, Oreo, Godrej, Harpic, Lysol & Henkel, are some of the popular brands he has worked on. Thanks to his extensive experience, Sharan has learnt that when a business becomes a brand is when true value creation begins.
He is now on a mission to arm emerging business owners & custodians with the Brand Building mind set, so they can accelerate their businesses growth, profitably and take on any competition.
Strategic Insights Consultant
The sales + research expert with 20+ years in FMCG. Blends sales management experience with deep insights. He's built and led research teams from scratch across orgs.
At the D2Street workshop, Mahesh will focus on retail store classification, shopper insights, and merchandising strategies that turn visibility into conversion and repeat.
Founder & Principal Consultant
Sharan is an award-winning marketer with 20 years of experience in leading Consumer Product businesses like Henkel, Mondelez, Reckitt, and Godrej Consumer. His global career spans India, Indonesia, and Africa across sales, marketing, strategy, and innovation roles.
At VBE, Sharan leads every project hands on, combining strategic clarity and commercial focus to help brands scale profitably and create lasting value.
Strategic Insights Consultant
Mahesh brings two decades of experience in FMCG, having worked with Marico, Mondelez, Abbott, and L’Oréal. His career spans sales, shopper marketing, and consumer insights, giving him a business-first lens on understanding consumer behaviour.
At VBE, Mahesh leads insights and research, grounding every project in real consumer truth and enabling execution-focused strategies that unlock profitable growth.
Our Rock and Roll
With more than 20 years of experience we can
deliver the best product design.
Not just your regular
design agency
Phasellus dignissim est tempor eros pulvinar luctus nam vulputate risus a efficitur cursus.
MISSION 10K SUPER BRANDS
At VBE, we aim to enable Ten Thousand emerging consumer businesses become ‘Super Brands’.
We believe brand building is about mindset, not just money.
Our mission is simple: help emerging businesses think, act, and scale like category leaders.
We work directly with founders and leadership teams to shape this mindset, supported by sharp insights, clear systems, and practical frameworks.
A brand that is synonymous with its category and commands preference over price.
A business with annual revenue of ₹50 crore or $5 million, poised for its next phase of growth.
Brand building sounds simple. It is. But simple does not mean easy.
WELCOME TO YOU SUPER BRAND!
The future ofdesign starts with you
Phasellus dignissim est tempor eros pulvinar luctus nam vulputate risus a efficitur cursus.
We make the magic happen every day
Phasellus dignissim est tempor eros pulvinar luctus nam vulputate risus a efficitur cursus.
Exceeding Expectations
Curabitur euismod pellentesque dapibus maecenas a pretium odio morbi porta.
Pellentesque sit amet odio nisi phasellus quis lorem leo.
Pellentesque sit amet odio nisi phasellus quis lorem leo.
Our Magic Team
With more than 20 years of experience we can
deliver the best product design.
Not just your regular design agency
Phasellus dignissim est tempor eros pulvinar luctus nam vulputate risus a efficitur cursus.
“
“Working with Veritas took us from being just
normal to be awesome...”
ceo Twitter
“We help companies like yours to achieve their maximum with the lowest cost.”
Let's Work Together
Phasellus dignissim est tempor eros pulvinar luctus nam vulputate risus a efficitur cursus.
Six principles. Non-negotiable.
Our business principles are elemental to who we are and give you a glimpse into what you can expect when working with us.
Hands-on
01
We have a bias for action. We work directly and in the field with your teams. Frankly, we wouldn't have any other way.
Curious
02
We don't have all the answers. Usually we don't have any. We seek them out meticulously, with probing, insightful questions.
Direct
03
We believe sugar-coating reality delays action. The faster we accept the facts, the faster we can act and move forward.
Enabling
04
We look to simplify strategy so as to enable execution. Your teams & agencies will love us for the clarity we provide.
Empathetic
05
Having been marketers, we get your pressures. We focus on providing practical and actionable inputs rather than idealistic designs.
Simple
06
We avoid jargon or complex models. We bring clear thinking, and common-sense solutions to drive execution without slowing you down.
If your business has proven the product works and is ready to make the hard calls, let's talk.
We work with a small number of businesses at any one time. That is by design. Every client gets the same level of attention. Get in touch and we will tell you honestly whether VBE is the right fit.
