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At Our Core

We’re Strategic Growth Partners To Emerging Consumer Businesses

work with us
Sharavana Raghavan

Founder & Principal Consultant

Sharan is an award-winning marketer with 20 years of experience in leading Consumer Product businesses like Henkel, Mondelez, Reckitt, and Godrej Consumer. His global career spans India, Indonesia, and Africa across sales, marketing, strategy, and innovation roles.

At VBE, Sharan leads every project hands on, combining strategic clarity and commercial focus to help brands scale profitably and create lasting value.

Mahesh Muthuswamy

Strategic Insights Consultant

Mahesh brings two decades of experience in FMCG, having worked with Marico, Mondelez, Abbott, and L’Oréal. His career spans sales, shopper marketing, and consumer insights, giving him a business-first lens on understanding consumer behaviour.

At VBE, Mahesh leads insights and research, grounding every project in real consumer truth and enabling execution-focused strategies that unlock profitable growth.

MISSION 10K SUPER BRANDS

At VBE, we aim to enable Ten Thousand emerging consumer businesses become ‘Super Brands’.

10K is bold. We Agree.

We believe brand building is about mindset, not just money.

Our mission is simple: help emerging businesses think, act, and scale like category leaders.

We work directly with founders and leadership teams to shape this mindset, supported by sharp insights, clear systems, and practical frameworks.

What is a 'Super Brand'?

A brand that is synonymous with its category and commands preference over price.

What is an 'Emerging Business'?

A business with annual revenue of ₹50 crore or $5 million, poised for its next phase of growth.

Brand building sounds simple. It is. But simple does not mean easy.

WELCOME TO YOU SUPER BRAND!

Our Values

Our business principles are elemental to who we are and give you a glimpse into what you can expect when working with us.

Hands-on

We have a bias for action. We work directly and in the field with your teams. Frankly, we wouldn't have any other way.

Curious

We don't have all the answers. Usually we don't have any. We seek them out meticulously, with probing, insightful questions.

Direct

We believe sugar-coating reality delays action. The faster we accept the facts, the faster we can act and move forward.

Enabling

We look to simplify strategy so as to enable execution. Your teams & agencies will love us for the clarity we provide.

Empathetic

Having been marketers, we get your pressures. We focus on providing practical and actionable inputs rather than idealistic designs.

Simple

We avoid jargon or complex models. We bring clear thinking, and common-sense solutions to drive execution without slowing you down.